The British Fashion Council has today announced seven of London’s brightest emerging menswear talents who will receive sponsorship to showcase their SS14 collections at London Collections: Men (16th-18th June 2013) from the designer support initiative, NEWGEN MEN sponsored by TOPMAN. The recipients for SS14 are:
Catwalk sponsorship:
Agi & Sam (new),
Astrid Andersen (new),
Lee Roach,
Matthew Miller,
Nasir Mazhar (new),
Shaun Samson
Presentation sponsorship:
Martine Rose
All recipients receive sponsorship and showcasing opportunities as well as tailored business and mentoring support, with a view to increasing the success of their business commercially and building relationships with key press and buyers.
NEWGEN MEN began in September 2009, building on TOPMAN and Fashion East’s successful
MAN initiative, and has supported designers including
Christopher Shannon,
James Long,
J.W. Anderson and
Sibling. It has been instrumental in raising the profile of emerging British menswear designers, previously through Menswear Day and now using
London Collections: Men as a showcasing platform to promote the breadth of London’s menswear, style and culture to a global audience. DLA Piper is working with the BFC to provide legal and commercial advice to the designers which have been selected for NEWGEN MEN SS14.
Caroline Rush, CEO of the British Fashion Council, commented,
“The designers participating represent the best of Britain’s exceptional emerging talent and with support for six catwalk shows and one presentation; this season’s NEWGEN MEN is set to be even more exciting than ever before. Special thanks go to TOPMAN, whose on-going support for this initiative directly contributes to London’s brilliant reputation for diverse and outstanding creativity”.
“The momentum, kudos and international support that London Collections: Men has gained so rapidly after such a small period of time plays testament to the quality of the British Fashion scene and the rising stars it is producing. NewGen Men is fundamental in the nurturing process and this season is stronger than any other season with all the designers but one having graduated from the Topman & Fashion East MAN event. Agi & Sam are definitely hot names to watch but I'm also really looking forward to seeing what Astrid has created for SS14”. - Gordon Richardson, Creative Director, TOPMAN
NEWGEN MEN committee comprises: Caroline Rush, British Fashion Council (Chair); Anna Orsini, British Fashion Council; Barbara Grispini, British Fashion Council; Charlie Porter, Charlieporter.net; Damien Paul, Matches Fashion; David Watts, British Fashion Council; Gordon Richardson,Topman; Jason Griffiths,Topman; Laura Hinson, British Fashion Council; Robbie Spencer, Dazed & Confused; Robert Johnston, GQ; Sam Lobban, Mr Porter; Tim Blanks, Style.com
For press enquiries regarding NEWGEN MEN and London Collections: Men, please contact:
Will Rowley, British Fashion Council
tel: +44 (0) 20 7759 1968
will.rowley@britishfashioncouncil.com
For designers wishing to apply for NEWGEN MEN or to be part of LC:M, please contact:
Laura Hinson, British Fashion Council
tel: +44 (0) 20 7759 1969
laura.hinson@britishfashioncouncil.com
For TOPMAN enquiries, please contact:
Kelly Reed, TOPMAN Press Office
tel: +44 (0) 20 7291 2721
kelly.reed@topman.com