Boden announces new wave of Future British Recipients

06 June 2017
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Boden announces new wave of Future British Recipients

Boden Future British is delighted to announce the next two designers to join the programme.

We welcome the first menswear recipient of the award, designer Daniel W. Fletcher who earned his place with his deft London Fashion Week Men’s collection, and accomplished digital presence. Also, joining the program is womenswear label Margo created by Bronwen Marshall and Charlotte Good. They join current participants Alighieri, Loxley England and Dorateymur. 

Quickly establishing himself as a menswear designer to watch after graduating from Central Saint Martins in 2015, Daniel W. Fletcher, has become known for his socially and politically charged collections. Based in London he has been nominated for the LVMH prize, and counts Kendall Jenner, Harry Styles and Karl Lagerfeld as fans.                

Charlotte Good and Bronwen Marshall launched Margo in 2016. They want to cater for women like themselves; women who want to be comfortable without compromising on self-expression. With Margo they aim to provide the perfect solution for all those who do not want to choose between minimalism and opulence.

Future British Supported by the British Fashion Council guides emerging British design talent over a 12-month period, offering mentoring, financial support and practical industry advice to grow their businesses. 

Recipients of Future British, a Boden-led initiative, will also gain access to the brand’s leadership team, from Chairman Johnnie Boden to CEO Julian Granville, Product Director Matthew Hilgeman and Global Brand Director Penny Herriman. The BFC will provide additional support through the BFC Fashion Business Network, including advice and support with legal, accounting, banking, production, content and communications.

Johnnie Boden, Boden founder commented: ‘Each season I am more impressed at the level of our applicants, both these new designers are already making headlines and I look forward to seeing how they will use the programme to build their brands.’

Caroline Rush CBE, Chief Executive British Fashion Council commented: ‘The mentoring that the Boden senior team provide these emerging brands is incredibly hands-on, and we always hear such strong feedback from participating designers. This is an incredibly impactful initiative and the strength of its previous recipients is testament to that.’