BFC Contemporary Shop Launch

09 September 2014
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BFC Contemporary Shop Launch

The British Fashion Council (BFC) and eBay are excited to announce the opening of the highly anticipated
BFC Contemporary Shop - an exclusive pop-up shopping destination on eBay.co.uk; launching in celebration of London Fashion Week S/S15.

Opening for a strictly limited time (5th – 21st September), style hunters across Europe, will have the chance to own a slice of London Fashion Week.

The boutique will showcase exclusive BFC Contemporary items by four of the talented participating designers in the BFC Contemporary, sponsored by eBay initiative. The designers are: Alexis Barrell, Georgia Hardinge, Paper London, and Zoë Jordan. All of their exclusive items are priced under £100.

The bespoke store on ebay.co.uk, will also feature capsule items from BFC Contemporary designer current season ready-to-wear collections.

To celebrate the launch, eBay has appointed renowned television presenter and fashion journalist,
Louise Roe, as ambassador and model, to show shoppers inspiring ways to style each unique item for A/W14.

Louise Roe, eBay’s BFC Contemporary ambassador comments: “For me, contemporary fashion and supporting emerging talent is a real passion. Being a fashion journalist and TV presenter on the red carpet, both in the US and UK, I always watch out for new names in the fashion industry keeping things fresh on the ready -to-wear scene. When eBay approached me about the BFC Contemporary Shop, I was thrilled to get involved. I’m not only inspired by the work of the selected designers and their incredible unique items but am also excited to champion a new initiative, which seeks to help new talent, whilst making London Fashion Week more accessible to fashion fans across the UK.”

Alexis Barrell: A collection of painterly statement silk scarves, in a variety of whimsical prints and sumptuous colours, celebrating the international fashion capitals. Perfect, draped around the neck or as the ideal autumn handbag accessory
RRP £49.95

Georgia Hardinge: A show-stopping directional t-shirt that translates from day to evening.
The sculptural 3D pleated crepe top is a key piece for this coming season’s understated minimalist look
RRP £69.95

Paper London: Two smart and stylish ways to protect your iPhone: ‘Orbit’, a metallic snap on case, is right in step with this season's high-shine trend and snap on ‘Atom’ case, juxtaposes a captivating graphic print with bold block colours
RRP £29.95

Zoë Jordan: A slim-profile silver ‘Z’ embossed leather clutch with linen back - the chicest way to punctuate any day or evening look. Stow your necessities in the soft grey-lined interior
RRP £99.95

Melanie Smallwood, Head of Curation and Merchandising at eBay, commented: “We are delighted to launch the BFC Contemporary Shop this season on eBay.co.uk, to celebrate London Fashion Week. Supporting British-based emerging talent is a real passion for us and we’re proud to showcase to Europe an exciting array of unique limited edition items, created by our BFC Contemporary designers as well as the edits of their A/W15 collections.”


To shop for your piece of London Fashion Week, visit the Fashion Collective:
www.ebay.co.uk/bfc
@eBayFashion_UK