Born in Korea, Eudon Choi initially trained as a menswear designer in Seoul. Here he acquired an in-depth knowledge of tailoring techniques and a great eye for detail, before moving to London to attend the Royal College of Art's MA in womenswear.
Taking inspiration from art, architecture and historical figures, EUDON CHOI effortlessly combines masculine tailoring with a feminine sensibility. Focusing particularly on menswear detailing, he extracts the essence and aesthetic beauty he uncovers and reworks it. EUDON CHOI aims to create garments that adapt to an individual's personality and marry into their wardrobe, offering something unique, understated and intellectual.
Since launching his own label in 2009 Eudon has received numerous accolades for his work, most recently receiving support from the British Fashion Council and the Fashion Trust through the Fashion Trust initiative.
EUDON CHOI is currently stocked globally, with his stockist list growing each season.