BFC/Vogue Designer Fashion Fund Winner 2010
|Erdem AW10, SS10, AW09 & AW08 at London Fashion Week
"I am thrilled to be the winner of the BFC/Vogue Fashion Fund. It is
an honor. The prize will help us to take our business to the next
level. It is so integral for us to be showing in London and the support
of the BFC and Vogue will allow us to grow our business
internationally. It is such exciting time for us."
- Erdem Moralioglu
is the winner of the inaugural BFC / Vogue Designer Fashion Fund. The Award which is comprised of £200,000 and access to director level mentors across the industry has been established as a key part of the BFC’s 25th anniversary legacy programme to further enhance the reputation of London’s rising stars and assist in the development of their businesses.
The BFC will develop a bespoke mentoring programme tailored specifically to assist Erdem Moralioglu in achieving his business goals for the next twelve months with the aspiration that the network developed during this year will endure throughout his career as he makes the transition from a developing creative business into a global fashion brand.
Erdem was selected for this award based on the label's strong design signature and clear vision for the immediate development and growth of his business. Eight designers were shortlisted by a panel of representatives of Fund sponsors. All of those shortlisted were then invited to present their collections and future plans to the judging panel of Fund sponsor representatives and industry experts chaired by Alexandra Shulman, Editor of British Vogue. All of those shortlisted will have access to support from the mentoring panel either directly or through Marigay McKee, Harrods Director of Fashion and Beauty who will chair the mentoring panel.