| Simone Rocha AT LFW, september 2013
Winners for autumn/winter 2014.
In 1993 the British Fashion Council created New Generation (NEWGEN), one of the world’s most internationally recognised talent identification schemes. NEWGEN continues to showcase and promote new designer businesses today. The scheme is sponsored by Topshop who have been supporters since 2001. AW12 saw the 10th anniversary celebrations of Topshop's
continuous backing of the scheme at London Fashion Week. Major
celebrations of the ten years which have taken a myriad of London NEWGEN
designers to the top are planned for 2012.
NEWGEN offers catwalk designers financial support towards their show
costs and the opportunity to use the BFC Catwalk Show Space. Others
receive sponsored presentation or exhibition space to showcase their
collections, offering an important introduction for young UK-based
designers to influential press and buyers from around the world. NEWGEN
also provides business and mentoring support through the BFC in
partnership with Shoosmiths, Baker Tilley and Lloyds TSB.
Since NEWGEN's inception, its roll call includes Alexander McQueen, Boudicca, Matthew Williamson
, Julien Macdonald
, Lara Bohinc and Ann-Louise Roswald and more recently Christopher Kane
, Marios Schwab
, Richard Nicoll
, Mary Katrantzou
and Meadham Kirchhoff
Internationally recognised as a prestigious launch pad, this scheme is a showcase of the best up-and-coming British fashion talent. It also acts as an important introduction for young UK-based designers to influential press and buyers from around the world.
The scheme has become a key draw for the international fashion media and buyers attending London Fashion Week. NEWGEN designers are among the must-see collections on schedule every season.