Created by the British Fashion Council in 1993 New Generation (NEWGEN) is one of the most internationally recognised talent identification schemes which continues to showcase and promote new designer businesses today. The scheme has been sponsored by Topshop since 2001 who have been integral in nurturing emerging talent in London.
NEWGEN offers catwalk designers financial support towards their show costs and the opportunity to use the BFC Catwalk Show Space. Others receive sponsored presentation & installation funding and a timeslot in the ‘NEWGEN pop-up Showroom’ to showcase their collections. This offers an important introduction for young UK-based designers to influential press and buyers from around the world. NEWGEN also provides business and mentoring support through the BFC in partnership with DLA Piper, Baker Tilley and Lloyds TSB.
Since NEWGEN's inception, its roll call includes Alexander McQueen, Boudicca, Matthew Williamson, Julien Macdonald and more recently Christopher Kane, Marios Schwab, Richard Nicoll, Erdem, Mary Katrantzou, Meadham Kirchhoff, Simone Rocha, J.W.Anderson & Christopher Raeburn.