Over 60 British and international menswear designers will participate in the Designer Showrooms at London Collections: Men, 15-17th June 2014. New brands at the Designer Showrooms for SS15 include Barbour x White Mountaineering, Smith-Wykes and Smyth and Gibson.
The Designer Showrooms is an opportunity for press and buyers to see and buy from an edited selection of menswear in London, encompassing emerging talent through to contemporary and heritage brands. The Designer Showrooms will be situated across two of the official BFC Show Spaces: The Hospital Club will show ready-to-wear collections and accessories will be shown at Victoria House.
Caroline Rush, Chief Executive, British Fashion Council, commented “This season, the Designer Showrooms have been carefully considered to accommodate the growing demand from menswear buyers to place orders in London. With over 60 brands wholesaling their collections, the Designer Showrooms is a unique opportunity to see a great edit of menswear brands in one showcase.”
The Hospital Club will be home to the ready-to-wear collections and the designers are edited further into product categories: Emerging and Streetwear (lower ground), Contemporary and Outerwear (ground floor) and Casual Tailoring and Resort (first floor). Designers including rising stars Alan Taylor, Alex Mattsson and palmer//harding will be selling their collections, alongside contemporary clothing from Natural Selection and Blood Brother to tailoring brands The House of Nines and Mr Start. Paul Costelloe and TOBEFRANK will present their SS15 collections in private showrooms located on the first floor and second floor.
Victoria House will showcase an edit of accessories collections, from footwear and eyewear to jewellery and bags. Exciting products for June include timepieces by London-based brand Uniform Wares, cufflinks from Alice Made This and footwear from Diego Vanassibara. Victoria House will also host a NEWGEN MEN, sponsored by TOPMAN, pop-up show room, which will be an opportunity for buyers to make sales appointments with the designers. For the schedule click here: www.londoncollections.co.uk/events
Dedicated events will take place in the Designer Showrooms at the Hospital Club and Victoria House, providing networking opportunities for press and buyers to meet the designers and see the latest collections. The Ready-to-Wear Open House drinks reception will be hosted by Menswear Insight, 5-7pm on Sunday 15th June, and the Accessories Open House drinks reception will be hosted by Menswear Buyer, 5-7pm, Monday 16th June.
For the latest information on the Designer Showrooms and the complete list of participating designers with press and sales contacts, visit www.londoncollections.co.uk/showrooms