NEWGEN winners for SS11

10 June 2010
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NEWGEN winners for SS11

The British Fashion Council (BFC) today announced the names of 21 of London’s brightest emerging fashion design talents that will receive BFC NEWGEN sponsorship, supported by Topshop, to show at London Fashion Week (LFW) in September 2010. NEWGEN, established in 1993, is one of the world’s most internationally recognised talent identification schemes. Its alumni include many great British designers including Alexander McQueen, Matthew Williamson, Boudicca, Giles Deacon, Jonathan Saunders and more recently designers who have directly contributed to the anticipation that surrounds London during LFW with their innovative vision and truly unique collections, including; Christopher Kane, Marios Schwab, Richard Nicoll, Erdem and Meadham Kirchhoff.

The recipients of NEWGEN, sponsored by Topshop are:

Catwalk sponsorship: David Koma, Holly Fulton, Louise Gray, Mary Katrantzou, Michael van der Ham, Peter Pilotto.

Presentation sponsorship: Craig Lawrence.

Installation sponsorship: Christopher Raeburn, Dominic Jones, Fannie Schiavoni and Yang Du.    

Exhibition sponsorship: Atalanta Weller, Chau Har Lee, Christopher Raeburn, Craig Lawrence, David Koma, Dominic Jones, Fannie Schiavoni, Felicity Brown, Heikki Salonen, Holly Fulton, Jordan Askill, J. JS Lee, JW Anderson, Louise Gray, Mark Fast, Mary Katrantzou, Michael Lewis, Michael van der Ham, Peter PilottoYang Du

Three designers will be making their on-schedule debut this season; Michael Van Der Ham has been awarded sponsorship for a standalone catwalk show to showcase his asymmetric patchworked lurex, lame and silk dresses. Holly Fulton’s collection of contemporary graphic dresses and clean geometric lines will be shown back to back with David Koma’s intricate, sculptural body-con dresses.

Continuing to show on the catwalk schedule with NEWGEN sponsorship is Mary Katrantzou and Peter Pilotto. Mary’s digital printed collection last season presented photographic images of lace, jewels, medals and glints of metallic whilst Peter Pilotto showed a pioneering collection of constantly evolving twists on draped digital print.
Craig Lawrence’s elaborate knitwear recently worn by Lady Gaga will be shown in a presentation format once again, as will Louise Gray’s colourful, quirky, hand-embroidered collection.
Five first time NEWGEN exhibitors will feature in the exhibition this season including Heikki Salonen, Felicity Brown and Yang Du. Heikki showed an AW10 collection encompassing industrial-urban and military trends as part of the Fashion East showcase whilst Yang Du’s surrealist knitwear collections have already generated a cult following in both Japan and China. Felicity Brown’s hand-dyed dresses with pleating, folding and layering display an expert eye for detail developed through her previous work for Alberta Ferretti, Loewe and Lanvin.
Also receiving NEWGEN sponsorship for the first time is Chau Har Lee whose sculptural, laser-cut shoes will be on display in the exhibition alongside existing NEWGEN shoe designers Atalanta Weller, who challenges the boundaries of fashion footwear, and Michael Lewis who worked for several established fashion houses before creating his own new luxury footwear collection.
Former Ksubi and Dior Homme designer Jordan Askill will also be receiving NEWGEN sponsorship for the first time to display his conceptual jewellery line at LFW alongside the innovative and edgy jewellery collections from Dominic Jones and Fannie Schiavoni.
Topshop continues its support of the NEWGEN scheme for the eighteenth consecutive season. Offering additional support to designers by providing show venues and commissioning special collections available during and beyond London Fashion Week, Topshop directly contributes to the business development of some of the most exciting design talents in London today.

Caroline Rush, Joint Chief Executive of the British Fashion Council commented, “NEWGEN is at the heart of the British Fashion Council’s talent identification, designer development and showcasing programme. This season we have a fantastic cross section of exciting, original and talented emerging designers who we’re confident will continue to strengthen London’s reputation as a creative capital.”

Sarah Mower, the BFC’s Ambassador for Emerging Talent, said, “The breadth of talent that has come forward this season is really exciting. London is growing to encompass jewellery and shoe designers as well as ready to wear designers of many nationalities who see Britain as the ideal platform for setting up new fashion enterprises. We're proud that, in tough times, this flourishing creativity is an asset to the UK economy, and that NEWGEN is one of the foundations of that unique London culture."

Mary Homer, Managing Director of Topshop adds "NEWGEN lies at the heart of
London Fashion Week and ensures the rejuvenation and continued success of our fashion industry. Eighteen seasons on and Topshop's commitment to the scheme and its designers is stronger than ever, particularly in the current financial climate when investment in the future is more important than ever. This season there are twenty-one NEWGEN recipients, more than ever before, highlighting the density of emerging design talent in London and the healthy and ever-evolving state of our fashion industry.”

London Fashion Week will run from Friday 19th September – Wednesday 22rd September 2010 and will be located at Somerset House, Strand WC2.  

For more information on the NEWGEN designers visit     www.britishfashioncouncil.com/newgen