The British Fashion Council (BFC) today announces Laura Bailey’s appointment to the newly created role of Cultural Ambassador for the BFC. Laura is the first of a number of young/cultural ambassadors that will be unveiled prior to London Fashion Week in September. The role of these ambassadors will be to support the British Fashion Council as it promotes British fashion design talent to a global market.
As an ambassador Laura will attend key events as part of the BFC’s annual calendar including London Fashion Week, the British Fashion Awards and LONDON show ROOMS. Behind the scenes Laura will receive regular briefings from the BFC on forthcoming activities, business support schemes and showcasing opportunities. She will also be meeting with designers, in their studios, to hear first-hand the challenges faced by young designers when they are setting up their businesses. This unique insight will allow Laura to promote and become a spokesperson for these designers and brands when she is working with stylists, asked to provide comment or write features about the British fashion industry.
Laura Bailey commented, “I'm proud of my new ambassadorship with the BFC and I am thrilled to be to working with and promoting young British talent. I think it’s a really exciting time for British fashion - via the shows, in the shops and on the streets. I'm also keen to work with the BFC on their collaboration with the film and art world. Roll on September for London Fashion Week!”
Caroline Rush, CEO of the British Fashion Council, said “As a model, writer and fashion icon Laura has an in-depth knowledge of the British fashion and film industry that we hope will provide our designers with increased media exposure and strong links with the other creative industries. The most exciting thing about these newly created ambassadorial roles is that they will grow organically into a unique role that best utilises each ambassador’s expertise, contacts and interests.”
Image: Laura Bailey with Harold Tillman CBE, British Fashion Council, Chairman