The Estonian Ministry of Creative Affairs is a fictitious establishment that will showcase four ‘Creative Ambassadors’ for the country. Presenting the best emerging Estonian fashion, the Ministry will transform the Horse Hospital into a mythical, immersive world conceived and designed by Helen Sirp. This living and breathing space is inspired by the unique aura of all things Nordic.
The contrast between the rigid structure of the space and its living, creative contents will be conveyed by moving images, story-telling and installations, leading the viewer on a journey to the ambassadors: Kadri Kruus (leather accessories), Kristina Viirpalu (womenswear), Karl Annus (wooden spectacles) and Kristian Steinberg (menswear).