Designer names: Edward Meadham and Benjamin Kirchhoff.
Origin: Edward is English. Benjamin is from Sete in the South of France.
Design background: Edward studied womenswear and Benjamin studied menswear, both at Central Saint Martins. They launched a menswear label, "Benjamin Kirchhoff", after graduating.
Design signatures: “We do not to have a signature but rather a handwriting. We like to tell stories in different ways.”
How would you describe the Meadham Kirchhoff woman? “Uncompromising, aware and individual.”
Trademark pieces: Feminine designs that are considered and executed in an old fashioned manner.
What’s next for your brand? “Spring/summer 2012.”
Who are your design heroes? “John Soane and Courtney Love.”
What are your favourite cultural hotspots in the capital? “Kaos London and the Wallace Collection.”
In five years’ time I will be… “Either dead or still doing it.”
What encapsulates London fashion for you? “London is such an eclectic and unpredictable place. This is reflected in the way people present themselves and in the broad spectrum of designers that the city produces. London is a really good environment to absorb what inspires you and make of it what you will. Anything goes.”
Meadham Kirchhoff won the Emerging Talent - Ready-to-Wear award at the British Fashion Awards 2010.