Designer names: Levi Palmer and Matthew Harding
Origin: Levi is from Texas and Matthew is from London
Design background: Levi studied womenswear and pattern-cutting at El Centro College in Dallas before moving to London to study menswear BA at Central Saint Martins. Matthew studied womenswear BA and MA at Central Saint Martins.
Design signatures: “Emotive. Confident. Finesse.”
Career highlight: “The support that we have received from the numerous influential people so early in the label’s inception.”
How would you describe your ideal client? “Our customer is self-aware and refined. They long for clothing to accentuate their current wardrobe without distracting from their personality.”
Trademark piece: “Statement shirts for men and women.”
Three autumn/winter 2012 inspirations: “Bruno Walpoth's wooden sculptures, George Platt Lynes' photographs and a plethora of shirts.”
What does 2012 hold for your brand? “We're expanding our studio and hopefully our team as we had a great response to our debut collection.”
What is your favourite decade in fashion? “The 1930s.”
Where do you go in London to seek artistic inspiration? “The Saatchi Gallery, 32b Old Compton Street and the Central Saint Martins Library.”