Designer name: Craig Lawrence
Origin: Ipswich, Suffolk
Design background: Craig studied at Central Saint Martins. He created the knitwear for Gareth Pugh for the first six seasons.
Career highlight: “Tilda Swinton wearing my designs on the special edition front cover of Another Magazine.”
Design signatures: “Knitting with unconventional materials to create voluminous, fluffy and shiny knits.”
Trademark piece: “All of my pieces that incorporate Kyototex yarns – it’s a really interesting company in Japan that produce the amazing metallic-foil wrapped yarns that I use in my collections.”
Three spring/summer 2012 inspirations: “Stolen innocence, the BBC series
Five Daughters and Vajazzling.”
What’s next for your brand? “I’m collaborating with the new London boutique Village Bicycle.”
Who are your design heroes? “Victor & Rolf.”
What’s your favourite cultural hotspot in the capital? “Somerset House and The Clown Museum in Dalston.”
In five years time I will be… “Opening my flagship store in Ipswich.”