London Collections: Women
| PETER PILOTTO PRE SS12
London Collections: Women will promote the growing number of brands and designers selling mainline or resort collections during this period. It begins June 18th 2012.
Last year the BFC created a guide to Pre-Collections that was well received by British and international buyers. London Collections: Women moves this initiative forward, co-ordinating events and activity to focus on this increasingly important sales period,with a dedicated website and a map that will be available to pick up from Somerset House, designer showrooms and participating multibrand showrooms.
London Collections: Women will commence immediately after London Collections: Men, a brand new menswear showcase of shows, presentations, installations, exhibition and events, promoting great British menswear.
“Whilst runway is incredibly important, it arrives much later and therefore pre-collections are vitally significant and highly commercial. All of our big international designer and contemporary labels offer pre-collections and increasingly smaller brands are introducing a pre-collection offering, to ensure the floor is constantly refreshed with new deliveries. London Collections: Women will provide brands with an exciting opportunity to showcase and promote their pre-collections, creating a must-see destination for buyers to visit.” - Marigay McKee, Chief Merchant, Harrods
For press enquiries please contact:
Gemma Ebelis, British Fashion Council, Tel: +44 (0) 20 7759 1989
For womenswear brands wishing to participate in London Collections: Women please contact:
Katie Bain, British Fashion Council, Tel: +44 (0) 20 7759 1978