About Fash/On Film

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FASH/ON FILM is a new BFC initiative sponsored by River Island. The scheme aims to support and develop relationships between fashion designers and film makers, providing a showcasing opportunity at London Fashion Week. It recognises the ongoing growth of fashion film as an important creative product of the industry and London’s position at the centre of this film revolution.

To celebrate the launch of this new initiative, River Island will produce a short film showcasing their new Design Forum collection designed by Royal College of Art graduate Julian J Smith. It will premiere during London Fashion Week at the first BFC Fash/On Film festival sponsored by River Island, which will become a regular feature of the LFW schedule.

As part of this season’s Fash/On Film showcase there will be a special TEST Presents screening of the London preview of the Diana Vreeland documentary 'The Eye Has To Travel', in association with Studiocanal, where author and director Lisa Immordino Vreeland will introduce the film and participate in a post-screening Q&A session with the audience.

The Fash/On Film panel have curated a dedicated film programme to be screened in the Canon Cinema each day of London Fashion Week. The films will be shown between live streams of catwalk shows from the Courtyard Show Space and the Embankment Galleries.

The Fash/On Film initiative sees the launch of its first nationwide search for emerging film making talent, inviting up-and-coming creatives to submit film ideas in response to a brief set by a leading British designer in conjunction with Fash/On Film. One filmmaker will be selected to receive professional support and mentoring through the production process, offering a unique opportunity to gain insight into and experience of the fashion film industry. This film will be shown at London Fashion Week September 2012, creating a prestigious launch pad into the fashion and film industry.

“This is a great opportunity to support and develop the profile of young fashion designers whilst encouraging the rising stars of filmmaking into this arena. We look forward to having the chance to create a recognised showcase for incredible emerging British fashion film talent, supporting our global reputation for innovation and creativity.”
- Caroline Rush, CEO BFC

For further information please contact:
Laura Hinson
Tel: +44 (0) 20 7759 1969
laura@britishfashioncouncil.com