Guidance notes


Once you have completed your application form, this will be reviewed by the judging panel chaired by Edward Enninful. You will be notified by email whether your application has been accepted.

Please send your business plan, portfolio and additional information, as outlined in Application & Criteria, to Annabelle Morell-Coll, British Fashion Council, Somerset House, South Wing, Strand, London WC2R 1LA.

All applications completed in full that meet the set criteria will be reviewed by a selection panel. From this a shortlist will be drawn up and those shortlisted will be invited to interview. The interview process will be filmed by and covered by Vogue for their feature on the Fund. All those shortlisted will be included in the feature and interviewed for the website. The interview day will be in March 2018. If selected, you will be required to prepare four looks from your most recent collection (autumn/winter 2018).

Models will be provided.

For further information please contact:
Annabelle Morell-Coll
Tel: +44 (0) 20 7759 1969