Guidance notes


Once you have completed your application form, this will be reviewed by the judging panel chaired by Alexandra Shulman. You will be notified by email whether your application has been accepted.

Please send your business plan, portfolio and additional information, as outlined in Application & Criteria, to Marcos Eleftheriou, British Fashion Council, Somerset House, South Wing, Strand, London WC2R 1LA.

All applications completed in full that meet the set criteria will be reviewed by a selection panel. From this a shortlist will be drawn up and those shortlisted will be invited to interview. The interview process will be filmed by and covered by Vogue for their feature on the Fund. All those shortlisted will be included in the feature and interviewed for the website. The interview day will be early December 2015. If selected, you will be required to prepare four looks from your most recent collection (Spring/Summer 2016).

Models will be provided.

For further information please contact:
Annabelle Morell-Coll
Tel: +44 (0) 20 7759 1969