NEWGEN: Annual Application June 2018 – February 2019

The BFC's mission for NEWGEN is to support the growth of original new collections that have the potential to make a mark on the international stage. Judging is undertaken voluntarily by a panel of Britain’s top editors, buyers and industry leaders, who compare entrants against the standards of excellence attained by former winners. Those selected will receive sponsorship and mentoring tailored to the scale and positioning of their products and businesses.

For 2018/2019, NEWGEN will be an annual initiative encompassing menswear, womenswear, accessories, fine jewellery and millinery. Support is available for up to six seasons (reviewed on an annual basis), and is provided on the specific needs of each particular business. Various support is offered from financial grants to business mentoring.

We only encourage those to apply who are ready to do so and are willing to undertake the full scale of commitment required. 

Apply for NEWGEN: 2018 – 2019

Deadline for applications: Monday 26th March 2018

Please read the Criteria, Terms of Entry and Guidance Notes carefully.


  • Applicants should be under three years in business when they first apply
  • Applicants should have at least two stockists (can include online, but not own website)
  • Applicant’s studio and business should be based in the United Kingdom
  • The collection should consist of full ready-to-wear womenswear or menswear and/or accessories, fine jewellery or millinery, and not bridalwear or childrenswear

Terms of Entry

  • Design duos are permitted to enter
  • Designers must apply online via the application form
  • Applicants can apply up to three times, if unsuccessful
  • The Equal Opportunities section of the application form must be completed, but can be anonymous. This will be kept confidential and will not affect your entry
  • Applicants are required to provide:
    1. A 500 word summary providing details of your brand identity, how you see your business moving forward over the next 2 years, and why you should receive the sponsorship award
    2. Two industry based references. We suggest that a buyer, journalist, opinion former, professor or significant mentor are relevant referees
    3. A copy of your business plan. If you do not have a business plan, you can use the Business Plan Builder template provided in Designer Fact File
    4. A full list of UK and international stockists

     Guidance Notes

    • Once you have completed your application form online, this will be reviewed and you will be notified by email to confirm if your application has been successful
    • Guidance notes for submitting samples will be included in your application confirmation email. If you are asked to submit samples, you will need to submit six pieces from your most recent collection. Please do not send press material, samples or lookbooks unless requested
    • If you are shortlisted to submit samples and subsequently interviewed by our selection panel, this will take place mid to late April
     * I have read and understood the terms of entry and guidance notes set out above.