NEWGEN’s mission is to support the growth of original new collections which have
the potential to make a mark on the international scene. Judging is undertaken voluntarily
by a panel of Britain’s top editors, buyers and opinion formers who compare entrants
against the standards of excellence attained by former winners. Those selected will
receive sponsorship and mentoring tailored to the scale and positioning of their
products and businesses. Only those willing to undertake the full scale of commitment
required should apply. We recommend that you research previous winners and the selection
process of NEWGEN on our website:
NEWGEN selection panel
NEWGEN previous recipients
NEWGEN current recipients
We only encourage those to apply who are ready to do so. Should you be invited to
an interview you will be asked for research and knowledge of your markets and are
expected to have a good understanding of these areas.
Deadline for application forms to be submitted online: Friday 25th April 2014
Please read the terms of entry and guidance notes carefully.
- A 250 word summary of how you see your business moving forward over the next 2
years, details of your brand identity and why you should receive the sponsorship
- 2 industry based references to complete your application form - we suggest that
a buyer, journalist, opinion former, professor or significant mentor are relevant
referees.Please note however that you do not need a written reference from these
- A full list of UK and international stockists.