NEWGEN WOMEN - February 2016 Application


NEWGEN’s mission is to support the growth of original new collections which have the potential to make a mark on the international scene. Judging is undertaken voluntarily by a panel of Britain’s top editors, buyers and opinion formers who compare entrants against the standards of excellence attained by former winners. Those selected will receive sponsorship and mentoring tailored to the scale and positioning of their products and businesses. Only those willing to undertake the full scale of commitment required should apply. We recommend that you research previous winners and the selection process of NEWGEN on our website:

NEWGEN criteria

NEWGEN selection panel

NEWGEN recipients

We only encourage those to apply who are ready to do so. Should you be invited to an interview you will be asked for research and knowledge of your markets and are expected to have a good understanding of these areas.

Apply for NEWGEN AW16

Deadline for application forms to be submitted online: Friday 30th October 2015. 

Please read the terms of entry and guidance notes carefully.


Please read the criteria, terms of entry and guidance notes carefully.


  • Applicants should be based in & have opened their business in the United Kingdom
  • Should have been in business for no longer than 3 years
  • Applicants must have a minimum of two stockists. International sales are not required
  • The collection should consist of womenswear or accessories and not consist of menswear or bridalwear.
  • If you have a menswear collection you must apply for NEWGEN Men support


  • Design duos are permitted to enter
  • No samples, press material or look-books should be submitted unless requested
  • You are required to provide:
    - A 250 word summary of how you see your business moving forward over the next 2 years, details of your brand identity and why you should receive the sponsorship award

    - 2 industry based references to complete your application form - we suggest that a buyer, journalist, opinion former, professor or significant mentor are relevant referees. Please note however that you do not need a written reference from these people

    - A full list of UK and international stockists

  • Equal opportunities section must be completed, but can be anonymous, this will be kept and will not affect your entry
  • If you have been rejected more than 3 times, you are no longer eligible to apply
    • Once you have completed your application form online, this will be reviewed and you will be notified by email whether your application has been accepted
    • Guidance notes for submitting samples will be included in your application confirmation email. Please do not submit samples unless you are requested to
    • Please send a copy of your business plan, where relevant, to: Emma Campbell British Fashion Council, Somerset House, Strand, London WC2R 1LA (

    • Please Note:

    • If you are asked to submit samples, you will need to submit 6 pieces from your spring/summer 2016 collection in mid-November
    • If you are in the final short listed group to be interviewed by our selection panel this will take place in mid- November
     * I have read and understood the terms of entry and guidance notes set out above.